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This website has the following in the web page, "Credit - What is FICO? Experience our Lending Process." We viewed that the web page also stated " Purchasing or selling a home is a complex and tedious process." It also said " At The Mortgage Firm, weve earned a stellar reputation among real estate professionals, builders, and individual home buyers throughout Florida and Georgia for simplifying the process. In fact, we send automatic updates to you throughout the entire process with continual status reports and no surprises! Purchasing a new home? Ngratulations on your decision to buy a new home!." The header had mortgage as the highest ranking search term. It is followed by mortgages, mortgages on the internet, and home loans which isn't as ranked as highly as mortgage. The next words they uses is real estate finance. mortgage on line was included and will not be seen by search engines.